I always strive to find ways to boost my passions while helping others make an IMPACT and INSPIRE others with their journeys! One way I fulfill this purpose is as the Orange County Chapter of the American Planning Association’s Vice Director of Membership. My role as Vice Director of Membership takes me in many directions, allowing me to help the OC APA and my fellow members enhance their digital presence through implementing impactful marketing and social media strategies!
I engage with the OC APA to tackle these strategies in many ways, from content development, publication of original, engaging deliverables, outreach efforts, membership promotion, and MORE! Throughout all these duties, it is important to me to make sure I step up in my role as a board member to revolutionize the ways in which the OC APA approaches the tools that social and digital media have to offer. To empower the OC APA to deliver PURPOSE FILLED content, I help the board implement key digital habits that make the organization’s work reach wider audiences by showing their meaning and goals as members. Hitting these key habits of standardized key messaging, maintaining quality control, and establishing a strong digital presence for both the organization and individual board members are just a sliver of what I’ve strived to accomplish during my time on the board.
Beyond these technical implementations, I endeavor to inspire my peers to BREAK NORMS and reach the community by daring to do the innovative. As a minority woman and one of the youngest members of the board, my mission as I joined the OC APA community was to bring fresh, creative, revolutionary ideas to the board and encourage the planning community to reach wider audiences by connecting with communities on deeper levels. And so, my legacy on the board was born through my creation of CONVERSATIONS, the OC APA’s magazine line!
When I created CONVERSATIONS, I wanted it to become a platform for the OC APA to establish their digital footprint and show the diverse perspectives, experiences, and knowledge that exist throughout the organization. And CONVERSATIONS has grown to become this and so much more! CONVERSATIONS has become a staple in the community as a high visibility deliverable that captures readers’ attention through captivating visuals and interviews of the OC APA sharing what our Board Members have been up to, how they’re striving to make an impact in planning, and their thoughts on current events. It has been so rewarding for me to see my vision come to life, from the process of overseeing the entire process of CONVERSATIONS publications through developing the magazine collateral to managing social media posts, website publication, and eNews descriptions. CONVERSATIONS is truly a labor of love, and just one piece of my IMPACT, PURPOSE, and legacy at the OC APA.
My experience on the board is just one way I work to INSPIRE, LEARN, and GUIDE others to discover and bloom their purpose. My time as a board member is time I cherish very deeply, and I hope you will explore the work I’ve done as Vice-Director of Membership. Dive into CONVERSATIONS, check out the OC APA’s Website and Social Media Platforms, and watch out for future developments! The future is bright!